Alex Towers – Ticketmaster

Alex Towers went to Southampton University and studied Journalism, where he had gained work experience in one of the best magazine companies at the time, NME. This allowed him to find an insight into the music and marketing industry, where he has now been for 12 years.

Within those 12 years in the industry, Towers has worked with BMG, an international music company, where he was able to gain various bands and artists to have a place in the top 10 albums. He then went onto working for Fat Boy Slim’s record label as a product manager, where it really put his knowledge to the test. He said, there isn’t many people helping when you’re a product manager, you have to juggle a lot of responsibilities, such as the marketing, public relations, manufacturing and distributions (internationally), whilst also having to work with a limited budget.

This is what I have learnt, and what I will be taking away from this lecture;

Experience – Get as much experience as you can while you’re young, and also take as many chances as you can get as one of them may be your lucky break and do not want to miss out.

“Learn more from something you don’t particularly like” – This makes you challenge yourself more, by putting yourself under pressure and out of your comfort zone. This allows you to learn more, rather than continually doing things that you already know.

Experience is key, whilst you’re young and fresh, you can be the most valuable asset, whether it is to another company or yourself. Focus now and make your big break sooner. Don’t be afraid to jump in the deep end, do things that scare you and put you under pressure, don’t stick to the same things you already know, do unusual things. Experiment with your work now.

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